BLUE CROSS & BLUE SHIELD OF ALABAMA
Blue Cross and Blue Shield of Alabama partnered with health clubs around the state to promote healthy lifestyles. Posters on mirrors were positioned throughout these clubs inviting people to take part in an Instagram/Twitter/Facebook photo contest to win a free one-year membership by simply taking a selfie in the mirror and posting it to the site of their choice.
The only thing that’s more important in Alabama than college sports is protecting your family.
Blue Cross and Blue Shield of Alabama needed a new website to coincide with their re-branding initiative "We cover what matters." Everyone is different and what matters to a 28-year-old single woman is probably completely different than what matters to a married 40-year-old father of 2. We developed myBlueCross, a site that was customizable for each and every unique individual based around a robust, healthy lifestyle content strategy. In turn we repositioned Blue Cross and Blue Shield of Alabama from being solely a health insurance provider to a healthy lifestyle partner.